Institute of Electronic Commerce and Digital Markets

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Prof. Dr. Martin Spann

Prof. Dr. Martin Spann


Ludwig-Maximilians-Universität (LMU) Munich
Munich School of Management
Institute for Electronic Commerce and Digital Markets
Ludwigstr. 28, front building, room 201
80539 Munich

Phone: +49 (0) 89 / 2180 - 72051

Office hours:
on appointment

Further Information



Martin Spann studied Economics at the University of Kiel. He obtained his PhD (2002) and his Habilitation (2005) from the University of Frankfurt. He has been a visiting scholar/professor at the University of California, Berkeley (UCB), New York University (NYU), the University of California at Los Angeles (UCLA), the University of Technology, Sydney (UTS), the University of Southern California (USC) and Bocconi University in Milan, Italy. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau. Since 2010 he is a professor and director of the Institute of Electronic Commerce and Digital Markets at Ludwig-Maximilians-Universität (LMU) – Munich School of Management. Further, he serves as dean of research of the Munich School of Management, director of the LMU Center for Advanced Management Studies (LMU CAMS) and board member of the Center for Digital Technology and Management (CDTM). Since 2017, he is member of the National Research Council of the Swiss National Science Foundation (SNSF).



  • Pricing & Auctions
  • Electronic Commerce & Mobile Commerce
  • Digital Marketing
  • Social Media & Privacy
  • Digital Platforms & Sharing Economy
  • Crowd & Artificial Intelligence
  • Marketing & Data Analytics
  • New Product & Innovation Management