Institute of Electronic Commerce and Digital Markets
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Alexander Pfaff

Alexander Pfaff, M.Sc.

Research Assistant

Contact

Ludwig-Maximilians-Universität (LMU) Munich
Munich School of Management
Institute of Electronic Commerce and Digital Markets
Ludwigstr. 28, front building, room 202
80539 Munich
Germany

Phone: +49 (0) 89 / 2180 - 72049
Fax: +49 (0) 89 / 2180 - 72052

Further Information

CV

  • since November 2018: Research Assistant and Doctoral Candidate, Institute of Electronic Commerce and Digital Markets
  • 2018: Master of Science in Business Administration, Ludwig-Maximilians-Universität München
  • 2017: Semester abroad, Wayne State University, Detroit
  • 2015: Bachelor of Science in Economics, Ludwig-Maximilians-Universität München
  • Professional Career: Bain & Company Private Equity Group Working Student (2016-18), Bain & Company Case Team Support Working Student (2014-16), BMW Product Management Intern (2014), Hermès Retail Controlling Working Student (2012-14)

 

RESEARCH INTERESTS

  • Augmented Reality and Virtual Reality in E-Commerce and Stationary Retail
  • Corporate Use of Augmented Reality and Virtual Reality

 

TEACHING

Bachelor

  • Seminar "Digital Retail" (ST 2019)
  • Information Systems (WT 2018/2019)

Master

  • Electronic Markets (WT 2019/2020)
  • Project Course "Electronic Commerce" (ST 2019)