Institute of Electronic Commerce and Digital Markets
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Publications of the research area 'Mobile Marketing & Digital Retailing'

    2011

  • Reichhart, Philipp; Spann, Martin (2011)
    Mobile Couponing
    Published in: Mobile Kompass 2011/2012

    2010

  • Böning, Steffen; Dämbkes, Andreas; Reichhart, Philipp (2010)
    Die M2M-Industry-Map Deutschland
    Published in: E-Plus Gruppe
    • Böning, Steffen / Dämbkes, Andreas / Reichhart, Philipp (2010): „“, Herausgeber: E-Plus-Gruppe.