Institute of Electronic Commerce and Digital Markets
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Research Areas

We aim to conduct research that is competitive at the highest international standards.  We teach theories and methods which prepare our students in the best possible way for key roles in the digital economy.

The focus of our research and teaching is on the marketing of products and services in digital markets as well as measuring consumer behavior in all areas of electronic and mobile commerce. Additional research areas are pricing, information markets and new product development.

The Institute of Electronic Commerce and Digital Markets cooperates actively with the Internet Business Cluster (IBC). Further information about IBC click here.

Selected results of our research and doctoral dissertations of members of the institute are published in the publication series "Electronic Commerce & Digital Markets". An overview on already published volumes is provided here.

We focus on the following research areas:

Pricing

The increasing digitization of business processes leads to a growing usage of dynamic / interactive price mechanisms on digital (more)

Digital Advertising

On average, each user has two or even more internet-enabled devices (smartphone, tablet, laptop, smartwatch, Smart TV ...) and the majority of internet users (more)

 

Digital Platforms

Platforms are intermediaries that facilitate the economic exchange of two groups of agents. Due to digitization, numerous digital platforms have developed (more)

Social Media


Web 2.0 enables internet users to communicate and interact with each other online using digital media and technologies. The aim of our research in this area  (more)

Mobile Marketing & Digital Retailing

Smartphones and other mobile devices have fundamentally changed our daily lives. Consumers can access the internet at any time and place in order to use information (more)

Crowd Intelligence & Innovation

Crowd intelligence (also known as "Wisdom of Crowds") is used in various ways, e.g. for the prediction of future events, the measurement of group (more)