Series "Electronic Commerce & Digital Markets"
Selected results of our research and doctoral dissertations of members of the institute are published in the publication series "Electronic Commerce & Digital Markets".
Editor of this series is Prof. Dr. Martin Spann. The series is published under the ISSN 2199-7608.
The following volumes have been published:
|1||Daurer, Stephan||Location-based Services and Consumer Search on the Mobile Internet||2014|
|2||Baum, Daniela||Consumer Reviews and Social Media Marketing||2015|
|3||Molitor, Dominik||Location-Based Advertising: Context and Consumer Behavior||2015|
|4||Andreas Heusler||Crowd-based Intelligence in New Product Development and Knowledge Sharing||2016|
|5||Andrea Dechant||Customer Behavior in Online Dating||2016|
|6||Lucas Stich||Buyer Behavior in Customer-Driven Pricing Mechanisms||2017|
|7||Chinmay Kakatkar||Advanced Applications of Network Analysis in Marketing Science||2018|
|8||Philipp Nägelein||Designing for Interaction on Mobile Devices||2018|