Institute of Electronic Commerce and Digital Markets

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Supervised theses

  • Dr. Katharina Dowling, "Consumer Behavior and Behavioral Biases in the Sharing Economy", LMU München, 2019
  • Dr. Lena Hoeck, "Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness", LMU München, 2019
  • Dr. Gábor Darvasi, "Social Contagion as a Driver of Digital Product Use", LMU München, 2019
  • Dr. Philipp Nägelein, "Design for Interaction on Mobile Devices", LMU München, 2018
  • Dr. Chinmay Kakatkar, "Advanced Applications of Network Analysis in Marketing Science", LMU München, 2018
  • Dr. Lucas Stich, "Buyer Behavior in Customer-Driven Pricing Mechanisms", LMU München, 2017
  • Dr. Andrea Dechant, "Customer Behavior in Online Dating", LMU München, 2016
  • Dr. Andreas Heusler, "Crowd-based Intelligence in New Product Development and Knowledge Sharing", LMU München, 2016
  • Dr. Dominik Molitor, "Location-Based Advertising: Context and Consumer Behavior", LMU München, 2014
  • Dr. Daniela Baum, "Consumer Reviews and Social Media Marketing", LMU München, 2014
  • Dr. Stephan Daurer, "Location-based Services and Consumer Search on the Mobile Internet", LMU München, 2014
  • Dr. Philipp Reichhart, "Effectiveness of Mobile Marketing", LMU München, 2013
  • Dr. Stefan Mang, "Versioning durch Flexible Produkte", Univ. Passau, 2013
  • Dr. Christian Pescher, "Social Networks in New Product Forecasts and Marketing", Univ. Passau, 2011
  • Dr. David Post, "Variable Opaque Products: Design, Description and Optimization", Univ. Passau, 2011
  • Dr. Arina Soukhoroukova, "Produktinnovation mit Informationsmärkten", Univ. Passau, 2007