Institute of Electronic Commerce and Digital Markets
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Mobile Couponing

Authors/Editors: Lösch, Hartmut
Reichhart, Philipp
Published: 2013
Type: Other Publications
ISBN/ISSN: 978-3-942262-52-1
Published in: M-Commerce, Bundesverband Digitale Wirtschaft (BVDW) e.V.
Additional information: 23-27
Research Area: mobile-marketing