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Virtuelle Börsen im Marketing: Wie Erkenntnisse aus der Finanzmarktforschung Marketingprobleme lösen können

Authors/Editors: Skiera, Bernd
Prof. Dr. Martin Spann
Soukhoroukova, Arina
Kepper, Christoph
Published: 2004
Type: Other Publications
ISBN/ISSN: 0175-0992
Published in: Forschung Frankfurt
Additional information: 2004 (3-4), 53-55
Research Area: crowd-intelligence