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The Effect of Disclosing Labor Cost on Consumer Preference

Authors/Editors: Stich, Lucas
Ungemach, Christoph
Fuchs, Christoph
Spann, Martin
Published: 2019
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
Research Area: digitaladvertising