Institute of Electronic Commerce and Digital Markets

Language Selection

Breadcrumb Navigation


How Access-Based Media Consumption Affects Marketing Elasticities

Authors/Editors: Papies, Dominik
Wlömert, Nils
Clement, Michel
Spann, Martin
Published: 2019
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
Research Area: pricing