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The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment

Authors/Editors: Darvasi, Gábor
Spann, Martin
Published: 2018
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-ecis
Published in: Proceedings of the 26th European Conference on Information Systems (ECIS), Portsmouth, UK
Research Area: mobile-marketing

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