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The Interplay of Retargeting and Location Revisits in Location-Based Advertising

Authors/Editors: Molitor, Dominik
Zubcsek, Peter Pal
Spann, Martin
Reichhart, Philipp
Published: 2019
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-icis
Published in: Proceedings of the 40th International Conference on Information Systems (ICIS), Munich
Research Area: mobile-marketing