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Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting

Authors/Editors: Molitor, Dominik
Spann, Martin
Reichhart, Philipp
Ghose, Anindya
Published: 2018
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-icis
Published in: Proceedings of the 39th International Conference on Information Systems (ICIS), San Francisco
Research Area: mobile-marketing

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