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Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling

Authors/Editors: Zeithammer, Robert
Stich, Lucas
Spann, Martin
Häubl, Gerald
Published: 2015
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 2015 Association for Consumer Research North American Conference, New Orleans, USA
Research Area: pricing

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