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Location-Based Advertising and Contextual Mobile Targeting

Authors/Editors: Molitor, Dominik
Reichhart, Philipp
Spann, Martin
Published: 2016
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-icis
Published in: Proceedings of the 2016 International Conference on Information Systems (ICIS), Dublin, Ireland
Research Area: mobile-marketing

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