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The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior

Authors/Editors: Daurer, Stephan
Molitor, Dominik
Spann, Martin
Manchanda, Puneet
Published: 2013
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-icis
Published in: Proceedings of the 2013 International Conference on Information Systems (ICIS), Milano, Italy
Research Area: mobile-marketing

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