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Social Media Campaigns for New Product Introductions

Authors/Editors: Baum, Daniela
Spann, Martin
Füller, Johann
Pedit, Torsten
Published: 2013
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-ecis
Published in: Proceedings of the 21st European Conference on Information Systems (ECIS), Utrecht, Netherlands
Research Area: socialmedia

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