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Measuring Individual Search Costs on the Mobile Internet

Authors/Editors: Daurer, Stephan
Molitor, Dominik
Spann, Martin
Published: 2012
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-ecis
Published in: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain
Additional information: Paper 34
Research Area: mobile-marketing

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