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Measuring Frictional Costs in E-Commerce - The Case of Name-Your-Own-Price Auctions

Authors/Editors: Hinz, Oliver
Spann, Martin
Published: 2010
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-ecis
Published in: Proceedings of the 18th European Conference on Information Systems (ECIS) 2010, Pretoria, South Africa
Research Area: pricing

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