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Are Internet Shoppers Rational? Application to Online-Bidding Behavior at a Name-Your-Own-Price Retailer

Authors/Editors: Prof. Dr. Martin Spann
Tellis, Gerard J.
Published: 2004
Type: Articles in Refereed Proceedings (International)
Additional information: Proceedings of the 2004 American Marketing Association (AMA) Winter Marketing Educators' Conference, Scottsdale, Arizona, USA