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Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen

Authors/Editors: Baum, Daniela
Spann, Martin
Published: 2011
Type: Articles in Refereed Journals (National)
ISBN/ISSN: 0344-1369
Published in: Marketing – Zeitschrift für Forschung und Praxis
Additional information: 33(3), 179-191