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Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten

 

Authors/Editors: Kim, Ju-Young
Natter, Martin
Spann, Martin
Published: 2010
Type: Articles in Refereed Journals (National)
ISBN/ISSN: 0044-2372
Published in: Zeitschrift für Betriebswirtschaft (ZfB)
Additional information: 80(2), 147-169
Research Area: pricing

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