Institute of Electronic Commerce and Digital Markets

Language Selection

Breadcrumb Navigation


The Effects of First and Second Screen Marketing on TV Viewing Activity

Authors/Editors: Hoeck, Lena
Spann, Martin
Published: 2021
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0899-7764
Published in: Journal of Media Economics
Additional information: 32(3-4), 82-98
Research Area: digitaladvertising

Related Links