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Effectiveness of Location-Based Advertising and the Impact of Interface Design

Authors/Editors: Molitor, Dominik
Spann, Martin
Ghose, Anindya
Reichhart, Philipp
Published: 2020
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0742-1222
Published in: Journal of Management Information Systems
Additional information: 37(2), 431-456
Research Area: mobile-marketing

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