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Dynamische Preisgestaltung in der digitalisierten Welt [Dynamic Pricing in a Digitized World]

Authors/Editors: Spann, Martin
Skiera, Bernd
Published: 2020
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0341-2687
Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf)
Additional information: 72(3), 321-342
Research Area: pricing

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