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Behavioral Biases in Marketing

Authors/Editors: Dowling, Katharina
Guhl, Daniel
Klapper, Daniel
Spann, Martin
Stich, Lucas
Yegoryan, Narine
Published: 2020
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0092-0703
Published in: Journal of the Academy of Marketing Science
Additional information: 48(3), 449-477
Research Area: digitalplatforms

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