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Pre-Release Consumer Buzz

Authors/Editors: Houston, Mark B.
Kupfer, Ann-Kristin
Hennig-Thurau, Thorsten
Spann, Martin
Published: 2018
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0092-0703
Published in: Journal of the Academy of Marketing Science
Additional information: 46(2), 338-360
Research Area: digitaladvertising

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