Institute of Electronic Commerce and Digital Markets

Language Selection

Breadcrumb Navigation


An Experimental Analysis of the Effectiveness of Multi-Screen Advertising

Authors/Editors: Hoeck, Lena
Spann, Martin
Published: 2020
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1094-9968
Published in: Journal of Interactive Marketing
Additional information: 50, 81-99
Research Area: digitaladvertising

Related Links