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Mobile Advertising: A Framework and Research Agenda

Authors/Editors: Grewal, Dhruv
Bart, Yakov
Spann, Martin
Zubcsek, Peter Pal
Published: 2016
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1094-9968
Published in: Journal of Interactive Marketing
Additional information: 34, 3-14
Research Area: mobile-marketing

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