Institute of Electronic Commerce and Digital Markets

Language Selection

Breadcrumb Navigation


Identifying Factors Influencing the Customers Purchase Behaviour due to Location-Based Promotions

Authors/Editors: Philipp Reichhart
Published: 2014
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1470-949X
Published in: International Journal of Mobile Communications
Additional information: 12(6), 642-660
Research Area: mobile-marketing