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Marketing Analytics using Anonymized and Fragmented Tracking Data

Authors/Editors: Kakatkar, Chinmay
Spann, Martin
Published: 2019
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0167-8116
Published in: International Journal of Research in Marketing
Additional information: 36(1), 117-136
Research Area: mobile-marketing

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