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Sampling, Discounts or Pay-What-You-Want: Two Field Experiments

Authors/Editors: Kim, Ju-Young
Natter, Martin
Spann, Martin
Published: 2014
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0167-8116
Published in: International Journal of Research in Marketing
Additional information: 31(3), 327-334
Research Area: pricing

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