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Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls

Authors/Editors: Becker, Jan U.
Spann, Martin
Barrot, Christian
Published: 2020
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1094-6705
Published in: Journal of Service Research
Additional information: 23(1), 53-69
Research Area: digitalplatforms

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