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The Impact of Social Media Campaigns on the Success of New Product Introductions

Authors/Editors: Baum, Daniela
Spann, Martin
Füller, Johann
Thürridl, Carina
Published: 2019
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0969-6989
Published in: Journal of Retailing and Consumer Services
Additional information: 50, 289-297
Research Area: socialmedia

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