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Implications of Minimum Contract Durations on Customer Retention

Authors/Editors: Becker, Jan U.
Spann, Martin
Schulze, Timo
Published: 2015
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0923-0645
Published in: Marketing Letters
Additional information: 26(4), 579-592
Research Area: digitaladvertising

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