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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Authors/Editors: Schmidt, Klaus M.
Spann, Martin
Zeithammer, Robert
Published: 2015
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0025-1909
Published in: Management Science
Additional information: 61(6), 1217-1236
Research Area: pricing

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