Institute of Electronic Commerce and Digital Markets
print

Language Selection

Breadcrumb Navigation


Content

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Authors/Editors: Spann, Martin
Fischer, Marc
Tellis, Gerard J.
Published: 2015
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0732-2399
Published in: Marketing Science
Additional information: 34(2), 235–249
Research Area: pricing

Related Links