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Relevance of Actors in Bridging Positions for Product-Related Information Diffusion

Authors/Editors: Pescher, Christian
Spann, Martin
Published: 2014
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0148-2963
Published in: Journal of Business Research
Additional information: 67(8), 1630-1637
Research Area: socialmedia