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Social Commerce: A Contingency Framework for Assessing Marketing Potential

Authors/Editors: Yadav, Manjit
De Valck, Kristine
Henning-Thurau, Thorsten
Hoffmann, Donna
Spann, Martin
Published: 2013
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1094-9968
Published in: Journal of Interactive Marketing
Additional information: 27(4), 311-323
Research Area: socialmedia