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Consumer Decision-Making Processes in Mobile Viral Marketing Campaigns

Authors/Editors: Pescher, Christian
Reichhart, Philipp
Spann, Martin
Published: 2014
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1094-9968
Published in: Journal of Interactive Marketing
Additional information: 28(1), 43-54
Research Area: mobile-marketing