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A Comparison of the Effectiveness of E-mail Coupons and Mobile Text Message Coupons for Digital Products

Authors/Editors: Reichhart, Philipp
Pescher, Christian
Spann, Martin
Published: 2013
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1019-6781
Published in: Electronic Markets
Additional information: 23(3), 217-225
Research Area: mobile-marketing