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Dual Effect-Based Market Segmentation and Price Optimization

Authors/Editors: Theysohn, Sven
Klein, Kristina
Völckner, Franziska
Spann, Martin
Published: 2013
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0148-2963
Published in: Journal of Business Research
Additional information: 66(4), 480-488
Research Area: pricing