Institute of Electronic Commerce and Digital Markets
print

Language Selection

Breadcrumb Navigation


Content

Dual Effect-Based Market Segmentation and Price Optimization

Authors/Editors: Theysohn, Sven
Klein, Kristina
Völckner, Franziska
Spann, Martin
Published: 2013
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0148-2963
Published in: Journal of Business Research
Additional information: 66(4), 480-488
Research Area: pricing