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Analysing the Effects of Mobile Advertising on Consumers' Memory

Authors/Editors: Reichhart, Philipp
Published: 2012
Type: Articles in Refereed Journals (International)
ISBN/ISSN: online: 1741-5063 print: 1470-6067
Published in: International Journal of Electronic Business
Additional information: 10(2), 101 - 119
Research Area: mobile-marketing