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To Divide or Not to Divide? The Impact of Partitioned Pricing on the Informational and Sacrifice Effects of Price

Authors/Editors: Völckner, Franziska
Rühle, Alexander
Spann, Martin
Published: 2012
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0923-0645
Published in: Marketing Letters
Additional information: 23(3), 719-730
Research Area: pricing