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The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Authors/Editors: Naegelein, Philipp
Spann, Martin
Molitor, Dominik
Published: 2019
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0167-9236
Published in: Decision Support Systems
Additional information: 121, 109-120
Research Area: mobile-marketing

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