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Pay-What-You-Want – A New Participative Pricing Mechanism

Authors/Editors: Kim, Ju-Young
Natter, Martin
Spann, Martin
Published: 2009
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0022-2429
Published in: Journal of Marketing
Additional information: 73(1), 44-58
Research Area: pricing

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