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Identification of Lead Users for Consumer Products via Virtual Stock Markets

Authors/Editors: Spann, Martin
Ernst, Holger
Skiera, Bernd
Soll, Jan Henrik
Published: 2009
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0737-6782
Published in: Journal of Product Innovation Management
Additional information: 26(3), 322-335
Research Area: crowd-intelligence

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