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The Effects of Reference Prices on Bidding Behavior in Interactive Pricing Mechanisms

Authors/Editors: Wolk, Agnieszka
Spann, Martin
Published: 2008
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1094-9968
Published in: Journal of Interactive Marketing
Additional information: 22(4), 2-18
Research Area: pricing

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