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Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

Authors/Editors: Spann, Martin
Tellis, Gerard J.
Published: 2006
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0022-2429
Published in: Journal of Marketing
Additional information: 70(1), 65-78
Research Area: pricing

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