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Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms

Authors/Editors: Spann, Martin
Skiera, Bernd
Schäfers, Björn
Published: 2004
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1094-9968
Published in: Journal of Interactive Marketing
Additional information: 18(4), 22-36
Research Area: pricing

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